APGA’S GAS OVERALL AWARENESS LEVEL (GOAL) TOOL

Looking for an Easy, Cost-Effective Way to Measure Your Public Awareness Program Effectiveness?


APGA GOAL (GAS OVERALL AWARENESS LEVEL) TOOL is your solution for measuring safety-awareness effectiveness as required by Pipeline Hazardous Materials Safety Administration (PHMSA) Regulations 49 CFR 192.616 (View) and American Petroleum Institute (API) Recommended Practice RP 1162 (View).  APGA is pleased to partner with Blue Otter Solutions to offer a cost-effective, turnkey program for measuring the effectiveness of your public awareness program. The APGA GOAL Tool helps you gain insight and knowledge on your system’s public awareness program while it handles the burden of measuring your program's effectiveness to comply with requirements. 

NOW IS THE TIME TO BE AN APGA GOAL TOOL USER... WE HAVE SOME EXCITING THINGS GOING ON!

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YOU GET STRATEGIC PARTNERS IN APGA AND BLUE OTTER SOLUTIONS.

The Blue Otter team has been serving utilities in this capacity for several years as well as developing effective marketing and communication programs for small to Fortune 500 companies for over 15 years.

Blue Otter

 

GOAL Tool Features


THE CORE OF THE GOAL TOOL is a state-of-the-art, computerized market research calling technique. This proven technology achieves the levels required by pipeline safety regulation at a fraction of the cost and time of other solutions, such as mailed questionnaires or live agents. Through static questions, the survey measures the performance of your utility’s safety awareness plan, compared over the years and nationally, while customizable questions let you focus on specific issues of importance to your utility.

Programs are customized to determine the specific calling universe and other unique requirements for your survey. Blue Otter’s team has developed efficient and cost-effective solutions to:

callback

GATHER REAL-TIME DATA WHILE AVOIDING CALLBACKS

support multiple languages

SUPPORT DIFFERENT LANGUAGES

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DELIVER PUBLIC SAFETY AWARENESS ANNOUNCEMENTS

data collection

ONLINE/OFFLINE DATA COLLECTION

add more questionsADD ADDITIONAL QUESTIONS TO THE SURVEY 

live agentsLIVE AGENT SURVEYS AVAILABLE


How the GOAL Tool Works


APGA GOAL WORKS by polling customers and non-customers in your area to determine their gas safety knowledge:

  1. A computerized call is made to a qualified phone list of both customers and non-customers covering your service area.
  2. Call recipients are asked a series of questions that benchmarks their current knowledge and provides educational information.
  3. Data gathered in real time are formulated into a final report, designed to meet all compliance requirements, and sent to you.
  4. Follow up surveys and reporting are conducted periodically to measure any changes in knowledge and behaviors, as required by pipeline safety regulations.
  5. Annually, you will receive national average data enabling you to comparatively rate your performance – comparisons are not possible in single utility studies.


 

GOAL Tool Pricing

THE COST OF THE APGA GOAL TOOL is determined by how many customer and non-customer phone numbers are included in the survey.

APGA members pay only 41 cents per phone number, while non-members pay 61 cents per phone number. A utility can simply survey a sampling of their affected area or use the survey and PSA announcements as a cost-effective part of their annual safety communications and contact everyone.

The GOAL Tool offers lots of options for customization with add-on services:

Pre-Call add on

Pre-call: we notify customers and non-customers of your upcoming GOAL survey so you no longer have to advertise it yourself. 10 cents per phone number.
Local Caller add on

Local CallerID: we’ll secure a local phone number to display as callerID to reduce calls coming back to your office. $75
Live Agent add on

Live agent data collection: for those that prefer to have an agent conduct your surveys. $7 per completed survey dependent on list quality
Live Agent add on

Offline/online data collection: use our survey app to collect responses from your website, social media, kiosk, or direct mail. $1 per completed survey ($100 min)
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NEED HELP or HAVE QUESTIONS about the GOAL Tool? 

Contact Greg at Blue Otter Solutions at 469-237-3019 or send Greg an email at gregk@blueottersolutions.com.  Click the GET STARTED button to learn more or to become a GOAL user! Email Greg

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