APGA Market Metrics

APGA Market Metrics

Market Metrics is designed to provide APGA members the latest most efficient and cost effective technology for identifying customer needs, measuring customer satisfaction and making faster smarter decisions.

The core of Market Metrics is its state-of-the-art, computerized voice-recognition telephone-calling component. This new, proven and approved technology provides data designed to meet utility needs at a fraction of the time and cost of other techniques – five times the completion rate of mail surveys and data quality equal to more expensive human call centers.

For very little money, Market Metrics can help increase the effectiveness of a marketing program or promotion, thereby providing significant returns for the public gas system.

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